| Double, Triple or Quadruple Response to Your Sales Letters | |
|
Use the secret techniques Carol Bentley reveals to multiply your sales rapidly by 30%, to 600% or more, without spending a penny more on your marketing Download the first and third
chapters completely free and without obligation. |
Now You Can Discover āDiscover These Simple, Yet Powerful, Insider
Secrets |
Dear Business Results Seeker
"One Company increased their orders from 164 to 427 using these copywriting secrets in a single mailing"
Click here to get your
copy now..
Wouldn't it be a wonderful feeling to send a sales letter out knowing it will result in over Ā£24,101 worth of business? Thatās what the increase of 263 orders described above brought in...
"Not only did we get an increase in the number of places booked from existing clients, we also got 29 new companies attending our courses. The follow-on sales are where the bulk of our business comes from - so this is an impressive result for us."
David d'Orton-Gibson,
Training for Professionals
Or would you prefer to gain more than an incredible Ā£99,000 in new business ā from just one letter? As happened for Anthony van Dort, Managing Director of Liberty Leisure:
āHaving used direct response marketing techniques since the year 2000, the 'masterful' methodology described in this book has gone on to enhance sales by a further Ā£99,500 from just one five page letter mailed to 3218 prospects.
It goes on to prove that long letters do sell providing they are interesting and provide a compelling offer!ā
Now YOU Too Can Discover The Little Known
and
Little Used Methods That Can Boost
Your Sales Exponentially ā Just
Follow
This Expert Adviceā¦
You can discover how to do this for yourself ā simply and easily. See for yourself why these techniques create an impressive growth in your business results. Very few people even understand, let alone actually use them.
You CAN write letters that increase response by 20%, 40%, 100%, 200% or even 600% or more! That means tens, hundreds, maybe even thousands more customers clamouring for your product or service.
Better yet, you can trounce your competition because theyāll still be using the same 'old style techniques' that bring very little - if any - enquiries or sales.
Itās all revealed in this book: āI Want to Buy Your Product⦠Have You Sent Me a Letter Yetā (rated 5***** on Amazon.co.uk)
ā Iāll tell you more about why Dr Vitale rates this book in a moment. First ā think about those wonderful increases in your salesā¦"Outstanding! It shows you an easy way to transform mediocre letters to explosive letters - the kind that get noticed,get read, get sales!"
Dr Joe Vitale, author of way too many books to list here,
including "The Attractor Factor" www.mrfire.com
Iāll bet, like the majority of business people I talk to, you would love to increase the take up you get from your prospects by, for instance 262%, as the company quoted above did. But, the reality is, often businesses get less than ½% response in total, which is both frustrating and costly.
The Single, Most Effective Action You
Can
Take to Get Real Sales Increasesā¦.
Targeting your prospect brings astounding results. After all, thereās no point in writing to someone if he or she is not interested in what you have to offer, is there?
And yet that is what many business people do - every day.
Now Iām sure that you have a good product or service. And you know that the people you are making your offer to would gain real benefit if they bought from you - but how do you get them to appreciate that?
If you send your best sales person in
to talk to your
prospect
Itās easy ā isnāt it?
He/she explains and demonstrates the effectiveness of your product or service and convinces your prospect that turning your offer down would be the worst thing he could possibly do!
The fact is, even if you got every prospect you ever came across to agree to meet, you probably couldn't find the time youād need to make a personal visit to each and every one of them.
Thatās why your sales letter is so amazing because each and every one of your letters is your hard-working salesperson. Working 24/7. Sending 1000 compelling letters is like sending out 1000 high-flying salespeople ā without the inherent costs! And your letter, will never falter or change your presentation, itāll always perform to its highest level.
Whatās more, writing your letter so that people are excited about your product or service and canāt wait to take up your offer ā creating high responses and exciting results - is perfectly feasible. I'll explain how in a momentā¦
You Too Can Create
Tangible Results Like
Theseā¦.
I know you're thinking, "I've tried writing to prospects, it just doesn't
work for me."
You know, other business owners have thought that and said the
same thing to me. And then been astonished by the sudden boost in orders they've
had when a few small, but significant, changes were made to
their sales letters.
It's these 'tricks of the trade' and the wealth of knowledge and experience that an expert brings to bear on a high-performing sales letter. This knowledge results in considerable increases in business results and wealth.
Now You Can Discover These
Little
Known, Insider Secretsā¦
|
These secret techniques can be used on adverts, websites, brochures and newsletters, as well as sales letters, to gain stunning results |
Create dramatic sales improvements by adopting the powerful ādirect-responseā methods revealed in this book. They really do āsteal customers from your competitors ā and best of all they do it ethically! This book describes in straight forward, easy to understand language EXACTLY HOW to persuade people, ethically, to buy from you. It explains how you can make sure your letters, adverts, web pages, brochures, newsletters - actually any marketing in print - ābrings home stunning results for youā. Without any doubt. Click here to get your copy āCarol Bentley takes the āblack artā of direct response copy-writing and actually explains what's going on - not just what to do to get it right, but why these strategies work and what's going on inside the recipient's head as they read your letter. Even if you think you've read all there is to read about copy-writing, Carol's book is sure to provide you with fresh perspectives on your old learning.ā Gill Pritchard, Just Add Content |
The book; āI Want to Buy Your Product⦠Have You Sent Me a Letter Yet?ā contains 19 chapters of little known, but proven, secrets of how to create powerful sales letters that compel your prospects to respond. Discover how to turn your letter into that 'high-powered salesperson'. As Iāve already said, itāll work constantly for you 24 hours a day, 7 days a week.
Adopt any, and preferably all, of these techniques in your writing and reap the hidden wealth of business that is waiting for you out there and which you fully deserve.
Here is your chance to boost your sales significantly; you can accumulate increased sales and gain a substantial growth of new customers by sending out your responsive letter time and time again, whenever you want to. It will continue to work effectively for you for many years.
Have no doubt, the secrets these pages hold for you are indispensable - they give you the exact insider knowledge you need to develop your own compelling letters to garner the fantastic results so many other businesses are already enjoying.
Check out the first and third chapters completely free and without obligation. (PDF Format)
āI was getting 29 clicks per day. Then I changed my ad (on Google). This is getting close to 100 clicks per day! More than triple the number of people to my site! Just did what you said - provided a headline that would interrupt a person from their day and tried to hit their emotions ā and the results are just amazing!ā
Sadhiv Mahandru,
www.NaturalElements.co.uk
In a moment I'll tell you how you can get your own copy of this exceptional guide. A book giving you the professional advice you crave when writing your sales letters. More importantly, it does so in straightforward and easy to follow steps:
āThis is probably one of only 5 or 6 books Iāve ever seen in the world that explains vividly how to increase the response that your advertising, your sales letters, your newsletters, your website, your email communications, and your brochures result in by, what is seeming to be a minimum of around 20% to 25%, sometimes 200%, 400%, 500% , even 600% and often more.ā
Ann Cliff, Business Editor
Sarceaux Publications, London
But first, let me tell you how what you'll find inside its priceless pages is going to accelerate your business results: (If you canāt wait ā Click here to order your copy immediately)
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Youāll understand how important it is to know who your prospects are; be selective about who you write to or where you advertise to harvest the highest results possible for your marketing message. A Management Letting Agent followed this advice. He had a very targeted and focused list of prospective landlords. It was targeted because these people were purchasing apartments at a very luxurious development. He wrote offering his management services. The result? An incredible 44.2% response. This would never have happened if his list hadnāt been so specific. The full letter is printed on pages 67-70 in the book The 262% increase example I gave you at the beginning of this letter was for a mailing that went out to a targeted list of prospects, which meant that the letter was highly relevant to ALL the people who received it. (Read more about targeting in Chapter 5; Careful Targeting - Creates Awesome Results). | |
|
The significant improvements you gain will be amazing, just follow the
simple, but effective advice revealed in its pages. Changes in what you
write and how you describe your offer to your prospects has an incredible
impact on your results. | |
| "If You Don't Give A Very
Clear Call To Action Then Very Little Action Will Be Taken And Your Sales Will Be Minimal Or Even Non-Existent" | |
| Make your letter and offer compelling. Your reader only wants to know what result he can expect and enjoy when he buys from you - he does not care about you or your business - only what you can do for him. What problem will you solve? How will you make life easier or more pleasurable for him? (See Chapter 7; Long Letters Donāt Work - Do They?). | |
| Find out how to get QUALIFIED PROSPECTS for your database so that you
can create an on-going relationship that will culminate in their placing
business with you. Although there are 'mailing lists' that you can buy they are rarely qualified to your specific requirements. If you haven't got your own contact database you will discover how you can use the mailing list and get people to 'self-qualify' so that you can follow up with an exciting and relevant offer. (Also covered in Chapter 5; Careful Targeting - Creates Awesome Results). | |
| Discover how having the right headline or opening sentence can impact
on and increase your results by as much as 83% or more; use this book to
make sure that you get the additional 83% more, that you richly
deserve. If you don't have the right opening to your letter it will never be read and it won't matter how good your offer is, because your prospect will never know. | |
| Amazingly using certain words in your headlines can boost the number
of people who will take up your offer. There are proven words that will grab your reader's attention and entice him or her to read your letter, youāll discover 79 of these in Chapter 8 of the book; Your Headline Can Make or Break Your Results). Using some of these words has, in some cases, boosted response by over 1200% - I know that seems incredible. But it does happen, time and time again. | |
| Isn't It Worth Taking Up
This Offer Just To Find Out How Much You Can Boost Your Sales By? Click here to get your copy now.. | |
| Let me give you some more insights to this marketing methodology: | |
| Tell the full story - when you capture someone's attention and get him
to imagine the benefits he will receive from your services or products he
will want to know everything about it. Don't skimp on the detail. Giving your reader all the 'gen' means that he will make an 'informed' decision and, when he does, he will be more inclined to buy from YOU, the person who was generous enough to give all that background without turning it into a full 'sales pitch'. | |
| Admit limitations. It makes your sales message more believable. Many
sales people, and letters, skirt around the less attractive aspects of
their product or service. Of course, if you avoid disclosing any limitations, your offer can sound as if it is "too good to be true", even though what you are describing is genuine and your promises can be fulfilled. When you let your reader into the 'trade secret' of some small thing that your product or service cannot do; when you are honest about any limitations that it may have, or areas in which it should not be used, he will feel more comfortable about trusting what you are saying. And he will be more inclined to accept your assurances about your offer. | |
| Use anecdotes about other satisfied and happy customers or clients. It
brings your proposal alive for people. Quoted testimonials are immensely
powerful. After all - if you are looking for a nice restaurant would you
choose one from the Yellow Pages or one that is recommended by a trusted
friend or family member? Being able to tell your prospects about your delighted clients, and being able to quote them, is a strong marketing tool for your business. And there is a way that you can do this so that it is truly believable - find out how in Chapters 6 and 7 of this powerful book. | |
| Youāll realise why sending a letter out without a P.S. is almost
criminal. You are stealing from yourself when you leave off the P.S. Why? Because your strong, benefit laden, 'PS' can increase your readership by up to 67%. Research has shown that the P.S. is the second part of a letter that is read - when it clearly shows the result your reader can expect from your offer it will encourage him or her to read the rest of the letter. | |
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Three easy to follow check lists⦠o 27 Questions to Make Writing as
Easy as Falling off a Log ⦠The 27 questions in the first checklist identifies your offer and everything you need to gather together to make it ācome alive.ā Then use the 20 questions checklist as you review your sales letter to be certain you have created the most riveting read for your recipient ā he just wonāt be able to put your letter down - except to find the order form so he can get his hands on whatever you are offering. An ill-designed response form can kill the sale. Create your form to encourage your prospective purchaser - use the 31 point checklist describe in Chapter 11 to get it right. | |
![]() Business owners have already used these techniques to create thousands of pounds of additional sales |
Check the Contents for Yourself⦠This is the list of contents taken directly from the book. As you discover each new technique, you will find a workshop that will guide you through applying it to your own business. By the end of the book you will have your own superior letter and responsive order form ā ready to go. Just look at what youāll discoverā¦. |
Chapter 1-Why Bother to Write to Your
Prospects?
How This Book Will Help You to
Increase Your Sales
Create Your Own Reference Points
Chapter 2-Who are You Writing to and
Why?
Who are you writing to?
Do you already know this
person?
Why are you writing?
What is your offer?
What is your
guarantee?
Workshop: Define Your Audience and Offer
Chapter 3-Know What Your Customer is
Worth
Your Highest Profit Will Usually Come from
Subsequent
Salesā¦
Workshop: Calculate Your Customerās Life Time
Value
Chapter 4-Treat People as Individuals to Get Glorious
Responses
3 Key Actions Your Sales Letter Must Achieveā¦
Use the
Right Language to Cut Through
Communication Barriers
Tell Your Reader
What They Want to Know
Workshop: Paint the Picture
Chapter 5-Careful Targeting - Creates Awesome
Results
āPreparing the Groundā
Target Your Audience and Make a Real
Difference
How Do I Find My Target Audience?
How do I find people
interested in my product or service
Workshop: Preparing Your
Contact Database
Chapter 6- 8 Tips to Create High Performance Sales Lettersā¦
Chapter 7-Long Letters Donāt Work - Do
They?
The Key? Your Letter Must be Plausibleā¦
Make your letters
compelling for all types of people
Expand the Storylineā¦
Supply All
the Facts and Figures ā Good and Bad
Writing āAs You Speakā
Use
Stories in Your Letterā¦
How to Make Your Letter Easy to
Readā¦
Workshop: Gather Your Material
Chapter 8-Your Headline Can Make or Break Your
Results
The Last Headline Often Proves To Be The Winnerā¦
Get the
Appeal Right and Your Reader will Respondā¦
Use These Words in Your Headline
to Substantially
Increase Readershipā¦
āAttentionā words & phrases to
draw your readers inā¦
Examples of headlines using āattentionā words
When
You Are Specificā¦You are Believable
Size Mattersā¦
Gather Ideas and
Examples to Inspire Your Writingā¦
Combine Headlines to Give a Powerful
Resultā¦
Workshop: Create Winning Headlines for Your Product
or Service Now
Chapter 9-Make Your Offer Compelling
Grab
Attention, Create Interest and Desire: These Lead
to Action and Will Harvest
an Excellent Response
Tell Your Reader What To Do Nextā¦
A Guarantee Makes
it Easy for Your Prospect to Buyā¦
Increase the Business You will Attract -
Tell Your
Prospect about Your Guarantee āUp Frontā
The āpuppy-dogā
appeal
Workshop: Decide Your Risk Reversal
Chapter 10-Outline of a Successful
Letter
Benefits and Results Sell ā Not Features
Use These 13
Techniques to Make Your Letter Attractive
Plain is Bestā¦
Link Your
Paragraphs to Create a āFlowā
Keep It Personal⦠Sign Your Letter
Personally
How to create your own signature
imageā¦
Workshop: Draft Your First Letter
Chapter 11-Design a Responsive Order
Form
Avoid Simple, But Expensive Mistakesā¦
A Form That Is Difficult
To Complete Will Be Abandoned
These 31 Tips Will Make Your Order Form Easy to
Useā¦
Workshop: Design Your Responsive Response Form
Chapter 12-Your Mailout Package
How
do You Read Your Letters?
How the Package is Collated can Decimate or
Raise
Your Readership
Welcome to the āPeekā Party
Mailing Houses Can
Save Time butā¦
Send Yourself a Letterā¦
Chapter 13-How to Guarantee Your
Results
Test Everything - Especially Your Headline
Which of these
Headlines Work for You?
Monitor Your Responses
These Headlines
Out-Performed The Others:
Workshop: Get Control of Your
Responses
Chapter 14-Advertise to Create Business
Wealth
How To Make Your Adverts Sell
Newsflash: People donāt buy
Newspapers or
Magazines just to Read the Adverts!
This Single Technique
Will Make Your Advert
Out-Perform Your Competitors
Include These 9
Elements to Make Your Advert
Perform
AIDA Gets it Rightā¦
āA Picture
Paints a Thousand Words ā or does it?ā
Use Your Advertising to Create Other
Successes
Chapter 15-Weave Your Web Page to Capture Your
Prospect
Direct Response Web Site Gathers Impressive
Results
Reassure Your Visitor Constantly
Discover Your Target Market
Through Your Website
Chapter 16-Enhance Your Company Image with
Newsletters
9 Mistakes People Make in Newsletters
Electronic
Newsletters can be Cost Effective
Chapter 17-How to Write Brochures and
Catalogues
Mistakes Most Company Brochures Make
Chapter
18-Preparing to Write
Have Everything to Hand to Make Writing
Easierā¦
Create the Right Environment to Write
Handling Writer's
Block
How to ākick-startā your writing
Relax into a writing
mood
Energise your writing creativity
Use others to inspire you
Chapter 19 - Practical Checklists - Copy and
Use:
Checklist: 27 Questions to Prepare You for Writing
Checklist:
20 Tips to Check Your Sales Letter Against
Checklist: 31 Points for Your
Order Form Design
This is what other people have said about the book and my techniquesā¦
āI know Carolās writing methods work because I have tried several and they have had a dramatic impact on improved response rates. One letter produced a 19% response within 48 hours. Carolās book may change your life.
Brian James
Chairman
The Brian James
Group
āIt is so clear and methodical. Iāve learnt the theory (of copywriting) from others, but now your book puts it into a logical and āfollowableā order, with lots of practical added tips and details. I shall be referring to it often. With the easily identifiable sections, practical examples and step-by-step workshops to guide the reader through each phase, it is a very useful desktop handbook to āperfectā my marketing letters.ā
Janet Browne,
Managing Director
BLH
High-Care
"I have quickly grown to admire Carol's skill as a business copywriter. She is ONE copywriter I would be happy to suggest many, many business owners and professionals employ to write advertising, sales letter, brochure and web site copy for their products, services or treatments.ā
Paul Gorman
Ā£3,000/hour Business
Strategist
āIt has been invaluable to have an expert writing targeted marketing material that has achieved such fantastic results ā 44.2% response to a small mailing is amazingā
Martin Moore,
Martin & Co, Poole
āYour advice is much more broadly applicable than just letters, and the workshops/ 'take-aways' are REALLY good.ā
Steve Bower
Seven Communications Ltd
āWhen I read the incredible insights in Carol's book ... I was, to be honest, quite shocked by what I learnt. My letters were actually NOT based on the correct principles of explaining the Benefits of the Services I provide my clients.
I wasn't a long way off - but Carol's book really uncovered what I should be saying. I am now rewriting all of my existing materials.... and I know the increased response will make that exercise worthwhile.ā
Edward Rivis
Managing Director
Sumatrix
Ltd
āA refreshing read that remains engaging to the last page. I was impressed with the multitude of examples and the regular use of questions and targets throughout, all gearing you to remain focused. Altogether a highly informative book aimed at all learning styles and all levels of sales marketing whether youāre a novice starting out on your first mail shot or you just need some tips on refining your style.ā
Deonne Connelly
BLH High-Care
āAt first I thought your book would be a daunting read but I was wrong! I found your book to be very informative and shows me that I CAN and SHOULD write my own copy for my business.
Your style of writing is easy going, informative and uncomplicated which gives me more confidence as I have the understanding to write my own copy now, perhaps a copywriting course as a next step?ā
Azi Azhakesan
Halcyon Days
Carol Bentleyās book is what I call ādelve-ableā. Itās individuality allows you to delve into a Chapter to seek inspiration or just check something out.
Pam Graham
Everlasting Books
āā¦long letters do sell providing they are interesting and provide a compelling offer - all covered in page 65, chapter 9. I would recommend this book all day long. It is fun, interesting and EXTREMELY profitable!ā
Anthony van Dort
Managing
Director
Liberty Leisure
"OK, OK - I can see there's some really
powerful and important advice
in your book" I can hear you saying,
"now, How do I get hold of a copy
and
what does it cost?"
With so much valuable information and such important techniques that could explode your business into its highest ever turnover, you could be forgiven for thinking that this is going to cost you a small fortune.
|
Itās worth a small fortune ā if you got Ā£24,000 worth of business or, better still, Ā£99,500 in more business by using these techniques in a single letter or advert, wouldnāt you be deliriously happy to invest Ā£700 or Ā£800? I bet you would. Thereās nowhere in the world you could get a return of 3428.5% like this on an investment! But I havenāt written this book to make a fortune ā I use the techniques it contains to do that! This book is yours for an incredibly low Ā£14.97 with FREE P&P to UK addresses. (For P+P for other destinations Click here: ) It really is just a click of your mouse away. The order link below will take you to a 128-bit encrypted secure PayPal payment site, where you can use your debit or credit card without opening a PayPal account. If you have a reference code (received either in a letter or advert) please enter it here, if not leave the box blank. Now click the 'Buy Now' button to get your book.But wait, I have an even better offer for you... Want it Instantly? |
This secret knowledge can be used on adverts, websites, brochures and newsletters, as well as sales letters, to gain 2,3 or even 400% more response |
So hereās what Iāve decided to do...
Order your copy of the book now and Iāll get it off to you within 5 working days, but as a
special bonus, as soon as your payment is processed, I
will send you a download link, via email, to an electronic (PDF) version of the
complete book so you can start using these powerful techniques
immediately.
When the actual book arrives youāll be able to read it away from your
computer screen, and highlight important gems. And youāll still have the
electronic version to search through whenever you want to check something when
you are at your computer. It will be like having me sitting at your side advising
you as you craft your own high-performing sales letter or advert.
The techniques I describe in my book have been proven, time and time again, to gain a distinct advantage for anyone who uses them.
In 1905 the copywriter, John E Kennedy told Albert I Thomas
āAdvertising is āSalesmanship in Printā
And that applies to any sort of āadvertisingā in print, whether it is adverts in newspapers and magazines or the sales letter you send out.
And Joseph Conrad, an English novelist, said:
" My task, which I am trying to achieve is,
by the power of the written word,
to make you hear, to make you feel - it is,
before all, to make you see."
And that is what you want to do with your prospects so he or she is moved to take up your offer. As happened in this instance:
I was asked to write a letter to send out about the launch of The Barclays Business Club in Dorset (UK) which was being hosted by Barclays Bank plc
The letter was sent out to a precisely targeted list of business people, people who had demonstrated that they were interested in business networking. What happened?
38% Of The People We
Contacted
Responded...
That made the first meeting a resounding success.
Using the same informative style - the attendance was kept high, which in that geographical area is no mean feat because there is a huge amount of competition from other business meetings.
So you see, it doesn't matter what service or product you are selling, you reap fantastic rewards when you apply this successful methodology to YOUR sales letters.
You need to act quickly ā the longer you delay the more business you are squandering away, business your competition is scooping up instead of you. I strongly advise you to act swiftly, order your copy and get your electronic version NOW.
How To Get Your Copyā¦
It really is just a click of your mouse away. The order link below will take you to a 128-bit encrypted secure PayPal payment site, where you can use your debit or credit card without opening a PayPal account. Once your payment is made you receive an email confirmation of your request and in a separate email you receive your download link for the electronic version.
These exciting secrets, that explode open your market, are in front of your eyes in a matter of moments.
Once you have downloaded the file you can open and read it using Adobe Reader (you can get a free copy of Adobe Reader ā just click here http://www.adobe.com/ ). And you will soon receive the book itself by mail. Just keep an eye out for it in your post.
If you have a reference code enter it here and then Click the button below to get your ebook immediately and your published book shortly after.
Carol Bentley
P.S. Hundreds, thousands or even tens of thousands MORE customers want to buy what you sell. NOW. Hereās how to attract them, compel them and ethically get them to buy from you instead of your competitors.
Make sure you receive your copy of this easy to use book, āI Want to Buy Your Product⦠Have You Sent Me a Letter Yet? revealing the most critical secrets for getting these real, measurable results. Please act quickly. Any delay could mean lost sales for you.
If you have a reference code enter it here, otherwise leave the box blank. And now click the button below to get your book and start generating more business than before.P.S. Reserve your copy now and receive your free download of the electronic version of the book ā you donāt have to wait. You can start using these techniques today.
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E Bentley. All rights reserved. For more information, please refer to my copyright
notice.